Please include the type of products you sell, the services you provide, a range of prices, a median price and your margins so we can take that into account when creating the strategy and optimising it better.
The more targeted your are, the more successful your strategy is likely to be. Ask yourself questions like: Who are they? How old are they? What gender are they? Where do they hang out online? What are their interests?...
What are they really good at? What are they not that good at? Do they target the same customers/businesses/areas as you? Where are they based? Do you think you can offer a better service/product than them?
